William Hill Poker is one of the oldest and largest bookmakers in the U.K. Now part of the booming iPoker network, traffic and promotions at William Hill are first rate and a massive $16 million in prize money is guaranteed every month on the network.

Given its U.K. origins, William Hill Poker is a popular poker room for British players (and European players in general), making the busiest traffic time around European peak hours.

Because of the prominent sportsbook and the tendency for the punters to drift over to the poker room for a few hands, the Will Hill tables are usually filled with wild and loose players. Play in general is considered pretty loose with tons of easy games, particularly at the micro stakes.

The software is solid and the lobby got a well-deserved makeover recently, giving it a cleaner look and making finding tournaments easier. Multi-currency deposit and play is also available, as is a wide range of games and sit-and-gos.

Games offered are Texas Hold'em, Omaha, Omaha Hi-Lo, Seven-Card Stud, Seven-Card Stud Hi-Lo and Five-Card Stud. William Hill Poker also spreads high-stakes blackjack, casino games and sports betting.

Recently William Hill Poker raised its profile even higher by announcing a new partnership with The Football Association to become an Official Supporter of England's national football team until at least 2014.

Real-money player statistics as of March 2016 show 10000 ring-game players at peak hours and 55000 tournament players at peak hours.


William Hill recently changed up their promotions program to benefit recreational players in a huge way while still providing value for high rollers.

Hereís a look at the sweeping changes:

  • It ís now easier for casual players to reach rewards earlier.
  • Maximum rakeback for serious VIP grinders has been reduced slightly.
  • New sign-up deposit bonus of 200% match up to Ä1,500 with a total of 45 days to unlock.
  • The first part of a sign-up bonus is very easy to unlock because there are now three different tiers of unlocks:
    • A) The first Ä5 is unlocked in chunks of Ä.50 for just 5 William Hill Points (100% rakeback)
    • B) The next Ä5 to Ä25 is unlocked in chunks of Ä1 for every 20 WHPoints (50% rakeback)
    • C) Finally Ä25 to Ä1,470 is unlocked in chunks of Ä5 for every 500 WHPoints (10% rakeback)
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William Hill Poker offers a massive amount of guaranteed tournaments with prize pools from £400 all the way up to the Sunday $250k. Other big tournaments are the Friday $150k guaranteed $100 rebuy and the Saturday $50k guaranteed.

Besides the guaranteeds, William Hill Poker also usually offer plenty of qualifiers at all levels for big live and online poker events like the World Series of Poker and the European Poker Tour. Overlays don't seem to be common though. Fields are typically around 800+ for the daily low stakes tournaments, and more like 100ish for the high-stakes ones.

William Hill Poker does run quite a few free tournaments, with freerolls very well-visited and play extremely loose. Most are multi-table Texas Hold'em events and typically have small prize pools. All new players can play the daily beginners $50 and $100 freerolls for the first three months after signing up and there are also weekly $2,000 and $3,000 freerolls you can enter with 2,000 and 3,000 William Hill points.


The William Hill Poker software offers pretty much all the functionality players are used to in online poker, meaning it runs fast and smooth with good playability. The latest update of the software added several new features like auto-top up, a quick seat option, hand-for-hand near the bubble in tournaments and a buddy list for online friends.

The tournament lobby is vastly improved from William Hill's early days. Note-taking at the table also works better than a lot of other poker sites by having the input window by the player on the table, which works nicely. Hand histories are very easy to work with in the built-in interface, though the ones received by request tend to be a little harder to analyze.

The graphics aren't the best in the industry, with somewhat crude 3D graphics and just 10 different options for avatars. That being said, the animations and sounds are all good with plenty of customization options. All in all, it's not a world-beater software-wise but more than adequate for the average player.

For a direct and free William Hill Poker download, click on the download link above.


Play at most tables at William Hill Poker is pretty soft with the natural exceptions that come with playing on a large network - sometimes you just find a super tough table at any limit. Most traffic is in the No-Limit Texas Hold'em games and viewed-flop percentages tend to be in the 30s or 40s, meaning a lot of players going to the flop with little more than a hope and a prayer.

This is great for players who know even a little bit about Holdíem and playing in position. Players can sometimes even find full tables with pre-flop percentages all the way in the 50s, so it can be very easy for skilled players to clean up.

Games Offered at William Hill Poker

William Hill Poker spreads holdíem and Omaha cash games and tournaments on its Playtech-powered software.

Cash games have blinds ranging from Ä0.01/Ä0.02 and increase up to Ä5/Ä10. Tournament buy-in vary greatly from freerolls to Ä530 and sometimes higher during the various online poker festivals that William Hill Poker and the iPoker Network run throughout the year.

Most of the traffic is concentrated around the micro-stakes and low stakes games, particularly the six-handed cash games.

William Hill Poker features Speed Poker, its offering to the fans of "fast-fold" poker. Instead of being seated at the same table for the duration of your cash game session, you get to change table and opponents each time you fold!

If you donít like the cards you have been dealt, you can click the speed fold button and be instantly whisked away to a new table with new opponents and cards!

You can do this as frequently as you like until you find hole cards that you are happy to play. This massively speeds up gameplay and allows your to log many more hands than you would usually be able to.

William Hill Poker is also the home to Twister Poker, a special sit-and-go tournament format. Twister Poker tournaments are played three-handed, to a hyper-turbo blind structure and with the prize randomly selected at the start of the tournament. The software randomly selects a prize pool amount of between twice and 1,000 times the initial buy-in!

Customer Service

William Hill Pokerís excellent support staff can be contacted 24/7 via email, Twitter, live chat or telephone